Home » Events » We teamed up with Gateshead based primary school to celebrate the Great North Snowdogs’ launch

We teamed up with Gateshead based primary school to celebrate the Great North Snowdogs’ launch

To celebrate the launch of Great North Snowdogs trail and our sponsorship of Dog on the Tyne (@DogOnTheTyne) we invited children from Fell Dyke Community Primary School in Gateshead to be among the first to meet DonTy and carry out a special task.

We are one of many companies sponsoring a Snowdog to help raise vital funds for St Oswald’s Children’s Hospice, and we’ve already made him one of the family – giving him a pet name ‘DonTy’, as an acronym of his registered name.

The primary school children (aged between 4 and 11) met DonTy in his prize location of the famous Angel of the North, and while they were there undertook the special task of awarding him with a medal for being such a ‘paw-some’ Snowdog. They were also lucky enough to take home a special gift from DonTy, each receiving a ‘doggy bag’ filled full of treats for them to enjoy when they got home, including their very own medal to remember the event by.

Rachel Heslop, reception teacher and early years lead at Fell Dyke Community Primary School said: “The children at Fell Dyke were incredibly excited to be invited to present DonTy with a medal and hear about the great work that Snowdogs is carrying out across the region. The children are huge fans of DonTy and will certainly be visiting him again.”

The first lucky 2,000 people to visit DonTy and unlock his location on the Great North Snowdogs app are being rewarded with a Dog on the Tyne commemorative medal, available for collection from ScS stores at the Team Valley or Metro Centre Retail Parks.

Vicki Burns, PR &Communications Executive at ScS, said: “As a sponsor we wanted to mark the official launch of the trail, by saying thanks to DonTy’s fans in the local community.



“We know children will love the excitement of discovering the Snowdogs and seeing each one’s individual design  and markings which is why we wanted to invite the school along to see and hear more about his design. It was great to see how much fun they had presenting DonTy with his special medal and watching their faces as they saw him for the first time. We hope other children, local people and his canine pals will enjoy meeting him over the next 10 weeks just as much as the pupils of Fell Dyke Community Primary School did.”

We have been lucky enough to work with well-known scenic artist Jane Headford, from Dartura Art and Design in Holmfirth, to bring DonTy’s character to life. Dog on the Tyne’s design pays tribute to the North East’s architecture and heritage, featuring an array of iconic locations including the Tyne Bridge, Grey’s Monument and the Angel of the North itself.


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