The battle between the big two talent shows continued this weekend as Strictly Come Dancing beat The X Factor in its ratings clash, with an average of 9.3m viewers compared to just 4.9m, but new research reveals that it is ITV’s singing competition that boasts the most memorable winners.
We surveyed the nation to reveal which talent show contestants from Saturday night family favourites Pop Idol, Strictly Come Dancing, The X Factor and The Voice are the most memorable.
The X Factor has the most memorable winners overall with an average of 43% of Brits remembering its winners compared to just 31% recalling Strictly winners.
The most memorable winners from talent shows to date are:
- Leona Lewis (57%) – X Factor
- Alexandra Burke (55%) – X Factor
- Alesha Dixon (54%) – Strictly Come Dancing
- Little Mix (49%) – X Factor
- James Arthur (48%) – X Factor
The Voice was found to be the most forgettable talent show with just 12% of Brits remembering the show’s winners. Second series winner Andrea Begley proved to be the most memorable contestant on the show to date, however only 15% of those polled remembered her.
Vicki Burns, Communications Executive at ScS, said: “We know people love nothing more than a cosy Saturday evening in on the sofa with their family and friends watching the latest talent shows, with each family member having their own preferences over which one to watch and their favourite contestants. With Strictly’s reputation of beating The X Factor in the ratings war it’s interesting to discover that the ITV singing show has provided us with more contestants with the unforgettable-factor.
“With Alexandra Burke coming second in the list of memorable talent show winners it will be interesting to see if her popularity carries over to the Strictly ballroom over the upcoming weeks. Whatever the case we’re sure our love of super Saturday TV nights will continue to be a real hit with people across the nation.”