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Entertainment 2016-10-27

Make your own Snowdog ‘Sewdog’

At ScS we’re passionate about great upholstery and design that’s individual to you, just like the Great North Snowdogs pack each having their own look and personal design. We think these qualities are just as important when shopping for the home, something we know a thing or two about having been doing it expertly for over 100 years. So, our team thought it would be a great idea to show you how you can make your own Snowdog ‘Sewdog’ using spare materials and some basic upholstery techniques, which gives you the chance to show your creativity and design skills

This is a great activity for the whole family, as shown by our Upholstery Manager Neville Hender in our tutorial video below.
Alternatively you can follow our ‘paw by paw’ instructions to make your very own Snowdog ‘Sewdog’ or you can download instructions here: Download Instructions.

Paw-by-paw instructions (Download here)

What you will need

  • Scissors
  • A pen/pencil/chalk
  • Needle and thread
  • Two pieces of fabric (we suggest a felt-type fabric)
  • Stuffing (we suggest inside of a pillow, cotton wool, off cuts of fabric)
  • Fabric scraps, sequins, glitter, sparkles, beads, stickers, buttons and bows for decoration

Step 1

Make yourself a Snowdog Sewdog by downloading and cutting out the template here: Snowdog Template

Note: Young children will need help from an adult here.

Step 2

Find some spare fabrics big enough to cut out two of the Snowdog Sewdog shapes, be sure to get permission from an adult first. Once you’ve found your fabric, draw round the template using chalk or a pen.

Step 3

Now cut out the Snowdog Sewdog shape from the fabric.

Note: Again, young children will need help from an adult here.

Step 4

Repeat step 2 and 3 so you have two pieces of Snowdog Sewdog-shaped fabric.

Top tip: If you’re using a fabric with a pattern on one side or that has a front and back (like a cushion cover) you will need to turn the fabric over when drawing round the template a second time. This is to be sure you have two Snowdog faces that match up when placed back to back.

Step 5

You should now have two Snowdog Sewdog-shaped cuts outs. Place one on top of the other with the fronts facing outwards. Here is where you need a needle and thread. Sew around the fabric edges leaving a small gap, which will be needed later for stuffing.  Don’t worry if you can’t sew, why not try a fabric glue or get an adult to use an iron-on hemming tape.

Top tip: Young children will need help from an adult here. We suggest using a running or backstitch for best results (see our guide).

Next take your stuffing and fill your Snowdog Sewdog. You can use a blunt pencil or chopstick to make sure you get the stuffing up into its ears.

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Step 7

Once it’s filled, now sew up the gap you left earlier.

Step 8

Now you should have one ‘paw-some’ Snowdog Sewdog ready and waiting to be decorated and embellished.

Top tip: Don’t hold back, make it your own individual design. Glitter, sparkles, buttons, beads, stickers, use your imagination and make it dog-tastic! Hint: why not dig out your old mis-matched socks for his ears.

Step 9

Tweet your pictures to @DogOnTheTyne.

Step 10

Above all else get creative and have fun! And, you don’t have to stop at one, you could make a whole family of Snowdog Sewdogs for your sofa at home.

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ScS News 2016-09-27

We teamed up with Gateshead based primary school to celebrate the Great North Snowdogs’ launch

To celebrate the launch of Great North Snowdogs trail and our sponsorship of Dog on the Tyne (@DogOnTheTyne) we invited children from Fell Dyke Community Primary School in Gateshead to be among the first to meet DonTy and carry out a special task.

We are one of many companies sponsoring a Snowdog to help raise vital funds for St Oswald’s Children’s Hospice, and we’ve already made him one of the family – giving him a pet name ‘DonTy’, as an acronym of his registered name.

The primary school children (aged between 4 and 11) met DonTy in his prize location of the famous Angel of the North, and while they were there undertook the special task of awarding him with a medal for being such a ‘paw-some’ Snowdog. They were also lucky enough to take home a special gift from DonTy, each receiving a ‘doggy bag’ filled full of treats for them to enjoy when they got home, including their very own medal to remember the event by.

Rachel Heslop, reception teacher and early years lead at Fell Dyke Community Primary School said: “The children at Fell Dyke were incredibly excited to be invited to present DonTy with a medal and hear about the great work that Snowdogs is carrying out across the region. The children are huge fans of DonTy and will certainly be visiting him again.”

The first lucky 2,000 people to visit DonTy and unlock his location on the Great North Snowdogs app are being rewarded with a Dog on the Tyne commemorative medal, available for collection from ScS stores at the Team Valley or Metro Centre Retail Parks.

Vicki Burns, PR &Communications Executive at ScS, said: “As a sponsor we wanted to mark the official launch of the trail, by saying thanks to DonTy’s fans in the local community.



“We know children will love the excitement of discovering the Snowdogs and seeing each one’s individual design  and markings which is why we wanted to invite the school along to see and hear more about his design. It was great to see how much fun they had presenting DonTy with his special medal and watching their faces as they saw him for the first time. We hope other children, local people and his canine pals will enjoy meeting him over the next 10 weeks just as much as the pupils of Fell Dyke Community Primary School did.”

We have been lucky enough to work with well-known scenic artist Jane Headford, from Dartura Art and Design in Holmfirth, to bring DonTy’s character to life. Dog on the Tyne’s design pays tribute to the North East’s architecture and heritage, featuring an array of iconic locations including the Tyne Bridge, Grey’s Monument and the Angel of the North itself.


ScS News 2016-09-09

The Great North Snowdogs Trail is nearly here!

The Great North Snowdogs‘ trail begins on Monday (19th September) and we can finally reveal all you need to know about our amazing Snowdog.

First and foremost, we are delighted to announce that Dog on the Tyne (DonTy), our Snowdog will be located at the Angel of the North in Gateshead. The Angel, which was designed by Sir Anthony Gormley and completed in 1998, has become Gateshead’s most prominent tourist attraction and is a haven for dog walkers, so make sure you bring your pooch along to meet our top dog.

With the location playing a key part in DonTy’s design, he proudly wears the Angel of the North around his neck as a scarf to keep him warm during cold nights throughout the trail.

Dog on the Tyne also incorporates a number of the most iconic landmarks around the North East, such as Greys’ Monument, the Tyne Bridge and the Baltic Centre for Contemporary Art, many of which you will see if you take part in the Snowdogs tour this autumn.

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The Great North Snowdog’s official launch event will take place on the 19th September and the event is open to the public. Many of the sponsors, including ScS, will be doing something special at their Snowdog’s locaton, so make sure you come and see Dog on the Tyne, and bring your family along, as there will be plenty of treats for the kids to enjoy.

To celebrate sponsoring Dog on the Tyne, we will be giving out medals in stores at Team Valley Retail Park and Gateshead Metro Centre to children who have been to see the dog.

Qualifying for a medal is easy. All you have to do is download the Great North Snowdogs’ app on iPhone or Android, and check in when you visit DonTy. Once you’ve checked in, call into any of the ScS stores listed above, show a member of staff that you’ve checked in and your little one will be able to collect a shiny, gold medal!

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Along with this, we’ll be running a competition through social media, so if you’re not already following DonTy on Twitter (@DogOnTheTyne) and Instagram (dogonthetyne), do it now!

The Great North Snowdogs trail will run from the 19th September to the 29th of November. That gives you ten weeks to visit all 60 Snowdogs, or you could do the 98 mile round trip in one very busy afternoon.

You can see the full list of businesses that have sponsored a dog here, along with the location of their Snowdog.

ScS News 2016-06-28

The history of La-Z-Boy

After a long day at work, there’s nothing better than sprawling out on your recliner sofa in front of the TV, and when it comes to recliner sofas, there is one brand that springs to mind – La-Z-Boy!

La-Z-Boy sofas are exclusively manufactured for ScS in the UK, but how much do you know about America’s bestselling recliner sofa, other than Joey’s famous La-Z-Boy chair in Friends?

The famous sofa brand dates back to 1928 when cousins Edward M. Knabusch and Edwin J. Shoemaker partnered and invested in the furniture business in the small town of Monroe, Michigan.

They set out to design a chair for what they called ‘nature’s way of relaxing.’ Using orange crates to mock-up and refine their idea, they invented a ‘wood-slat porch’ chair with a reclining mechanism.

Knabusch and Shoemaker then upholstered their innovation and marketed it as a ‘year-round chair.’ The chair was a success and they held a contest to name it — La-Z-Boy was the winner.

Between their formation in 1928 and 1969, La-Z-Boy focused primarily on recliner chairs, before introducing recliner and static sofas to their highly successful brand, a wide range of which are designed exclusively for ScS.

Many of our La-Z-Boy ranges feature a unique slouch recliner action, and there are over 50 reclining settings, so you will be sure to find the perfect for setting for optimum comfort.

Fast forward 47 years and the La-Z-Boy brand has gone from strength to strength, now selling products in Asia, Australia, New Zealand, Latin America, Europe, the Middle East, Africa and the United Kingdom (exclusively for ScS).

Using only the finest fabrics and premium leathers from around the world, you can rest assured your new furniture is built to last. ScS offer a 10-year limited warranty on the robust frames and steel springs on all our La-Z-Boy products.

Why not spread the cost of your new La-Z-Boy sofa with 4 years free credit, 0% APR representative?



Entertainment 2016-06-07

The most iconic sofas on TV and the facts behind them

Over the years, a number of sofas have become so iconic within TV shows that they are almost as recognisable as the characters themselves. Here’s our top five, and the stories behind them:

You’re in my spot! Described as ‘the single point of consistency in an ever changing world’, Sheldon’s spot on the left of The Big Bang Theory’s iconic brown leather sofa has become so intertwined with his awkward personality, that the show could not function without it. But, it’s more than simple OCD, as Sheldon explains: “In the winter that seat is close enough to the radiator to remain warm, and yet not so close as to cause perspiration. In the summer it’s directly in the path of a cross breeze created by open windows there, and there. It faces the television at an angle that is neither direct, thus discouraging conversation, nor so far wide to create a parallax distortion.”

Can you imagine having a permanent reservation for the best seat in your favourite coffee shop? For over a decade that’s exactly what the Friends’ gang had in Central Perk as their social lives revolved around the iconic morhair orange couch. While the sofa always seemed conveniently free, especially for a central New York coffee shop, you may not have noticed, there was always a reserved sign on the sofa, especially for the gang!

The Simpsons’ sofa is arguably the most iconic cartoon sofa on TV, with the opening credits orientated around it in every episode. But, did you know, the scene plays a vital role in the length each ‘Simpsons’ episode. If an episode is shorter than usual, the couch scene is extended to fill time. Or, if an episode runs long, the scene is kept short.

Can you imagine listening sitting on the sofa for ten years listening to your dad telling the story of ‘How I Met Your Mother’? Penny and Luke Moseby spent a full decade on their black leather chesterfield sofa, listening to Ted’s story, but did you know, the scenes with the kids were filmed nine years before the finale because the actors would age and the producers wanted the children to look the same?

Dr Frasier Crane’s bachelor pad, overlooking the Seattle skyline, contains only the most carefully selected furniture, including his prized sofa, which is a copy of the one owned by Coco Chanel in Paris. Despite his hand-picked, exquisite furniture, it’s his father’s battered, striped armchair that steals the show!

As this list shows, your sofa says a lot about your personality, so make sure you take the time to pick the right one to suit you and your lifestyle. If you need some help, our sofa buying guide is full of useful hints and tips!